Archive for March, 2014

Shocking snickers ad. Not in a good way.

Snickers just released one of the most controversial ads exploring gender equality... and they were doing so well! Snickers Ad: You're not you when you're hungry. Description Youtube title "Aussie builders...

Mar 28 14 By Peng Tiong Advertising, Cat-calling, Empowerment, failure, Gender Equality, Snickers, women Read more...

Crisis Management: Malaysian Airlines MH370

Background/ Context Before anything, I would just like to say my heart goes out to all those affected by the recent incident. May those on the flight be well, happy, and free from suffering, and may their families and friends be well, happy, and free from suffering. If you have not heard of the incident, a Malaysian Airlines flight from Kuala Lumpur to Beijing went missing on March 8th, 2014 (four day...

Mar 11 14 By Peng Tiong Aviation Accident, Crash, Crisis Management, Disaster, Irrational Consumer, Malaysia, Malaysia Airlines, Malaysian Airlines, Marketing, MAS, MH370, Misinformation Effect, Mystery, Plane, PR, Psychology, Public relations, Publicity, Tragedy Read more...

PR Failure: The KangKung Protest

Note: This article contains heavy references to specific politics. If this is not down your alley, I urge discretion. This article was originally published sometime January, but due to concerns for my own safety I retracted it and am re-publishing it now (as the topic is not so hot and I am in a safe area). Enjoy. Politicians are always on the forefront of the new...

Mar 9 14 By Peng Tiong Fail, Kang Kong, Kang Kung, KangKung, PR, Public relations, Publicity Read more...