Archive for October, 2014

[Section 4] How to increase your chances of fine withdrawal

The Infringement Notice

After the incident, expect the notice of infringement to arrive in about a month. If an excessive amount of time has gone past before you receive it, there may be grounds to contest it due to not being able to mount an effective case due to the length of delay. The notice of infringement gives you specific details on the incident, and outlines how you could pay for the infringement. A sa...

[Section 3] Know Your Rights: Handling Ticket Inspectors

What inspectors can fine you for

(image) While fare evasion is the number one reason for a fine, an inspector can fine you for a number of reasons:

[Section 2] Secrets & Tactics Inspectors don’t want you to know

Routes and Stops

Inspector Quotas

The role of the inspector is to ensure that passengers validated their tickets and are well-behaved. It has been confirmed that they do have a strict weekly quota which must be filled. While Yarra Trams officially denies this, testimony from tram inspectors and other evidence seems to indicate that this is very much practiced. Watch the official news report:

Advertising Failure: Why Context is so so important.

Topshop/Topman is a prestigious fashion retailer for women and men. They are an international brand, with stores across Australia and Melbourne. Advertising is a tricky art- and there are so many necessary considerations. Every medium is different, and must be used carefully to optimise branding. Last week while in the city, I had the (un)fortunate experience of coming across one of their tram ads. This is attached...