Can you believe the McWhopper? Burger King & McDonald’s Big New Idea.
Marketing is usually a dog-eat-dog world. It's all about "I'm better than you!" and "oh yeah? Well you don't have this feature." Of the notable bitter rivalries which exist, none is more instantly recognisable than Burger King and McDonalds. Whether you're loving it how it is or want to have it your way, the two restaurant chains just can not seem to get along. That is... until today.
