Archive for October, 2015

How to Market for Without Spending Money: Publicity Communications

Publicity Communications Publicity communications regards any promotion which relies on word of mouth. With the exception of donations, sponsorships, and other costs, there are no fees or payment required for this kind of exposure. This type of communication does not require use of the Internet, thus it differs from digital communications. As it does not rely on directly speaking with customers, it is not direct either. ...

Digital Marketing: Something You Should Have Started On 25 Years Ago

Digital Communications Digital Communications is the newest form of marketing which exists today. While I say “new”, it is at least 25 years old (Counting from 2015, where Tim Berners-Lee created the World Wide Web in 1990). Ever since the first website was put up, since the first social media platform was released, and since Google started serving ads, digital communications has existed as a marketing tool. It was just ...

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