Posts Tagged ‘after-sales’

How to Design Effective After-Sales and Technical Support Services

*Please stay on hold while we transfer you for the seventeenth time.* Marketing often stops after the purchase is made. This is a mistake. Bad after-sales service and technical support is the cause of a majority of negative word of mouth. If a product is bad, it will cause complaints and there will be a minority of customers who are disgruntled enough to want to return the product. In this situation, having a...

The Secret to Great Service

Ever had a bad experience with a specific company? Maybe those salesmen from company XYZ do not stop harassing you, or maybe you had to be transferred 7 times over a two week period to cancel a service. The word service itself has bad connotations with many people. Why would someone contact customer service? To complain. When do you bring up the service at a restaurant or cafe? Often, it is because you were unsatisfied w...

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