Publicity Communications Publicity communications regards any promotion which relies on word of mouth. With the exception of donations, sponsorships, and other costs, there are no fees or payment required for this kind of exposure. This type of communication does not require use of the Internet, thus it differs from digital communications. As it does not rely on directly speaking with customers, it is not direct either. ...
Digital Communications Digital Communications is the newest form of marketing which exists today. While I say “new”, it is at least 25 years old (Counting from 2015, where Tim Berners-Lee created the World Wide Web in 1990). Ever since the first website was put up, since the first social media platform was released, and since Google started serving ads, digital communications has existed as a marketing tool. It was just ...
Advertising Communications Advertising communications is the love-child of marketing. It is heralded as the benchmark of success as an organisation: if you are able to put out an ad on a billboard, radio station, or television channel, your company is a big player. Besides the enormous cost most advertising communications require, is this respect founded? While many would define “advertising” as any sort of promotiona...