Posts Tagged ‘Cost’

Distribution Mistakes Every Marketer Should Know and Avoid

In a world where everything comes easily, problems in delivery are not only costly in terms of logistics, but also in depressed sales. The average computer user will only wait 2 seconds before leaving a web-page which loads too slowly. While we would wait longer than that for a product to be delivered, we can learn from the web that customers are incredibly impatient. Waiting for lines, products to be delivered, and even...

Seven things which drive us to purchase

The pleasure and pain principle is a theory that humans are driven primarily by a desire to avoid pain and obtain pleasure. If this is true, all our purchase decisions would be hinged on either giving some advantage in obtaining pleasure or alleviating pains. At the very least, we can definitively say that we buy products to solve problems: whether it be a refrigerator to prolong our food or luxury cuff-links to improve our...

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