Digital Communications Digital Communications is the newest form of marketing which exists today. While I say “new”, it is at least 25 years old (Counting from 2015, where Tim Berners-Lee created the World Wide Web in 1990). Ever since the first website was put up, since the first social media platform was released, and since Google started serving ads, digital communications has existed as a marketing tool. It was just ...
Communication involves sending a message. Marketing communications includes every interaction where a message or meaning is shared between the company and a targeted audience. Reviewing the Marketing Atom framework, we see that there are four segments to this: direct communications, advertising communications, digital communications, and publicity communications. Within these, it is important to note that communication type...
A common misconception is that all marketing aims to do is get the customer to buy a product. This is so off the mark that every time someone brings it up a little piece of my soul dies. Let me give an example of why. As you stroll down the mall you are stopped by a salesman. While you are annoyed, you are polite and let us say that you listen to what they have to offer. Let us say for the example that using cunning,...