Posts Tagged ‘energy’

Four things which stop us from buying

Before every purchase, an area of the brain (the Nucleus Accumbens) consistently lights up to indicate a desire to buy. Similarly, before a decision not to buy, the insula in your brain activates to tell you that the product is not worth it. This is largely determined by the cost of the product. This cost is made up of four things which overwhelm the insula if they are excessive. These four include monetary, time, energy, a...