Posts Tagged ‘Marketing’

The Secret to Great Service

Ever had a bad experience with a specific company? Maybe those salesmen from company XYZ do not stop harassing you, or maybe you had to be transferred 7 times over a two week period to cancel a service. The word service itself has bad connotations with many people. Why would someone contact customer service? To complain. When do you bring up the service at a restaurant or cafe? Often, it is because you were unsatisfied w...

Why Manufacturing and Marketing Go Together

Often, companies are divided into three parts. One side does all the product research, development, and manufacturing. The other handles sales, marketing, and customer service. The final segment is a management layer which sits on top and supervises both. With this sort of structure, it is not surprising that when the CEO is a marketing or design-oriented person, the company becomes much more creative and business thrives. ...

How to Design a Kickass Product

Product design is often not viewed within the realm of marketing. Usually, the core drivers for product design include cost and functionality. As long as the product does what it needs to and costs are kept down, it is often not improved upon. This neglect is arguably the most crucial factor in why marketing is often accompanied by negative connotations. Very often, it is believed that the key to success is the amazing p...

Marketing Everyone Forgets: The Product

Where value describes the use of the purchase, a product is the embodiment of this use. The product is a fundamental aspect within sales. If there is no product, there is nothing the customer can buy. Often overlooked by marketers, the product is the most powerful tool of communication the marketer has access to. To better conceptualise how marketers distinguish between value and product, consider a car. The value in the...

Seven things which drive us to purchase

The pleasure and pain principle is a theory that humans are driven primarily by a desire to avoid pain and obtain pleasure. If this is true, all our purchase decisions would be hinged on either giving some advantage in obtaining pleasure or alleviating pains. At the very least, we can definitively say that we buy products to solve problems: whether it be a refrigerator to prolong our food or luxury cuff-links to improve our...

The Consumer Decision Making Process Model: Explained

Understanding how consumers make decisions is the foundation of understanding marketing. While the value formula explains how we make decisions in a simplified way, we can delve into decision making much more. The decision making process starts from the planting of the idea of purchase, and continues past purchase. <...

The Secret to Consumer Decision Making: Value

What if I told you there was a universal reason behind every decision in the world- an underlying formula which is used again and again? This formula not only dictates what products we buy or what services we seek out- but also all other aspects of your lives. The formula is simple: maximising perceived value. In this context, value can be defined as benefits divided by costs. If the result is greater than 1 (eg. Benefit...

Learn to be the master: how Marketing secretly controls your lives

No matter who you are, anyone living in the modern age will be exposed to marketing. This leaves two choices: either understand it, or be controlled by it. Even if you are not working in the marketing field, there are plenty of insights and techniques you can apply to your everyday life. Say that after years in a boring old job going nowhere, you decide to change vocations. The first thing you do would be to fire up ...

What is the purpose of marketing?

A common misconception is that all marketing aims to do is get the customer to buy a product. This is so off the mark that every time someone brings it up a little piece of my soul dies. Let me give an example of why. As you stroll down the mall you are stopped by a salesman. While you are annoyed, you are polite and let us say that you listen to what they have to offer. Let us say for the example that using cunning,...

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