Posts Tagged ‘online’

Digital Marketing: Something You Should Have Started On 25 Years Ago

Digital Communications Digital Communications is the newest form of marketing which exists today. While I say “new”, it is at least 25 years old (Counting from 2015, where Tim Berners-Lee created the World Wide Web in 1990). Ever since the first website was put up, since the first social media platform was released, and since Google started serving ads, digital communications has existed as a marketing tool. It was just ...

Conducting Kick-ass Marketing: Why Advertising is Here to Stay

Advertising Communications Advertising communications is the love-child of marketing. It is heralded as the benchmark of success as an organisation: if you are able to put out an ad on a billboard, radio station, or television channel, your company is a big player. Besides the enormous cost most advertising communications require, is this respect founded? While many would define “advertising” as any sort of promotiona...

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