Advertising Failure: Why Context is so so important.
Topshop/Topman is a prestigious fashion retailer for women and men. They are an international brand, with stores across Australia and Melbourne. Advertising is a tricky art- and there are so many necessary considerations. Every medium is different, and must be used carefully to optimise branding. Last week while in the city, I had the (un)fortunate experience of coming across one of their tram ads. This is attached...