Posts Tagged ‘Pain’

Seven things which drive us to purchase

The pleasure and pain principle is a theory that humans are driven primarily by a desire to avoid pain and obtain pleasure. If this is true, all our purchase decisions would be hinged on either giving some advantage in obtaining pleasure or alleviating pains. At the very least, we can definitively say that we buy products to solve problems: whether it be a refrigerator to prolong our food or luxury cuff-links to improve our...

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