How to Design Effective After-Sales and Technical Support Services
*Please stay on hold while we transfer you for the seventeenth time.* Marketing often stops after the purchase is made. This is a mistake. Bad after-sales service and technical support is the cause of a majority of negative word of mouth. If a product is bad, it will cause complaints and there will be a minority of customers who are disgruntled enough to want to return the product. In this situation, having a...
