Conducting Kick-ass Marketing: Why Advertising is Here to Stay
Advertising Communications Advertising communications is the love-child of marketing. It is heralded as the benchmark of success as an organisation: if you are able to put out an ad on a billboard, radio station, or television channel, your company is a big player. Besides the enormous cost most advertising communications require, is this respect founded? While many would define “advertising” as any sort of promotiona...