Advertising Communications Advertising communications is the love-child of marketing. It is heralded as the benchmark of success as an organisation: if you are able to put out an ad on a billboard, radio station, or television channel, your company is a big player. Besides the enormous cost most advertising communications require, is this respect founded? While many would define “advertising” as any sort of promotiona...
Direct Communications Direct communications pertains to any communications which occurs directly between a consumer and the company. Unlike advertising, there is no media channel separating the business from the consumer. Unlike publicity, it is not used to drive conversations customers have with each other. Unlike digital communications, direct communications does not need to occur through the use of technologies. Direc...
Communication involves sending a message. Marketing communications includes every interaction where a message or meaning is shared between the company and a targeted audience. Reviewing the Marketing Atom framework, we see that there are four segments to this: direct communications, advertising communications, digital communications, and publicity communications. Within these, it is important to note that communication type...
Marketing is plagued with misconceptions. It is not magic and it is not complicated- Marketing is only a numbers game. Let me show you why. (image) When...
I get this question quite often, and for everyone interested in the subject (as breadth or career)- let me answer properly and hopefully pique your interest. (image) What marketing is NOT: -Lies and deceptio...
