Posts Tagged ‘Publicity’

How to Market for Without Spending Money: Publicity Communications

Publicity Communications Publicity communications regards any promotion which relies on word of mouth. With the exception of donations, sponsorships, and other costs, there are no fees or payment required for this kind of exposure. This type of communication does not require use of the Internet, thus it differs from digital communications. As it does not rely on directly speaking with customers, it is not direct either. ...

How to Communicate Effectively as a Marketer

Communication involves sending a message. Marketing communications includes every interaction where a message or meaning is shared between the company and a targeted audience. Reviewing the Marketing Atom framework, we see that there are four segments to this: direct communications, advertising communications, digital communications, and publicity communications. Within these, it is important to note that communication type...

What is the purpose of marketing?

A common misconception is that all marketing aims to do is get the customer to buy a product. This is so off the mark that every time someone brings it up a little piece of my soul dies. Let me give an example of why. As you stroll down the mall you are stopped by a salesman. While you are annoyed, you are polite and let us say that you listen to what they have to offer. Let us say for the example that using cunning,...

Crisis Management: Malaysian Airlines MH370

Background/ Context Before anything, I would just like to say my heart goes out to all those affected by the recent incident. May those on the flight be well, happy, and free from suffering, and may their families and friends be well, happy, and free from suffering. If you have not heard of the incident, a Malaysian Airlines flight from Kuala Lumpur to Beijing went missing on March 8th, 2014 (four day...

PR Failure: The KangKung Protest

Note: This article contains heavy references to specific politics. If this is not down your alley, I urge discretion. This article was originally published sometime January, but due to concerns for my own safety I retracted it and am re-publishing it now (as the topic is not so hot and I am in a safe area). Enjoy. Politicians are always on the forefront of the new...

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