Posts Tagged ‘social media’

Digital Marketing: Something You Should Have Started On 25 Years Ago

Digital Communications Digital Communications is the newest form of marketing which exists today. While I say “new”, it is at least 25 years old (Counting from 2015, where Tim Berners-Lee created the World Wide Web in 1990). Ever since the first website was put up, since the first social media platform was released, and since Google started serving ads, digital communications has existed as a marketing tool. It was just ...

Why social media IS important, but not THAT important

Social media has been heralded as the next big step for marketing, and is expected to forever change how marketing is conducted. While social media is important, one must realise that by nature marketers often exaggerate the impact of their ideas. While social media is important, it is not THAT important. In fact, it’s just an extension of what we already know and do in marketing. Social media describes any type of socia...

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