Posts Tagged ‘Stakeholders’

Who is the Target Audience? Marketing to your Stakeholders

When designing anything in marketing, the first consideration to test against it audience. The first group which comes to mind is the consumers. It is almost a given that any and all marketing communications is targeted towards changing consumer perceptions- but often in this pursuit many other audiences are ignored or forgotten.

What is the purpose of marketing?

A common misconception is that all marketing aims to do is get the customer to buy a product. This is so off the mark that every time someone brings it up a little piece of my soul dies. Let me give an example of why. As you stroll down the mall you are stopped by a salesman. While you are annoyed, you are polite and let us say that you listen to what they have to offer. Let us say for the example that using cunning,...