How to Create Passionate, Long Lasting Relationships – With your Customers!
There is so much literature on customer relationship management that it is sometimes stifling to go through all the theory. What should be such a simple concept is often so over-analysed that many marketers grow a fear of it. This chapter will take the key ideas of CRM to simplify what is most important when dealing with customers. If I could choose another name for the chapter, I would name it “choose your customers.” I...