Marketing Guides

  • 1 December 2015

The Theory of Marketing

The Theory of Marketing is a comprehensive review of everything within the marketing field. With simple, easy-to-follow language, it starts with the core of marketing- providing a benefit- and expands outwards. This book explores major considerations such as product and service. It touches on four different types of marketing communications available to the marketer, and ends by tying all these concepts together within the topic of branding. If you are looking for a good place to start to learn about Marketing, this is it!

  • Keywords:

    • Marketing
    • Advertising
    • Branding
    • Sales

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